The Abercrombie and Fitch shop is entirely shuttered so all you can see across the whole facade is the large poster at the back of the antechamber/foyer/whatever-it-is. And for a clothing advertisement it does not involve much in the way of clothing.
I think women are meant to wander towards the enchanting shaved mantitty, stumble into the barely illuminated, circle-shaped shop and buy something just to explain to themselves why they went in in the first place. It's like a venus flytrap for female consumers.
I guess the makers of all those 'chesty' romance covers know what they are about in terms of getting the sale.... ;)